SeaWorld’s Cynical Re-branding Exercise

Banner image courtesy of Banksy (with SeaWorld Logo added).

Petition –  “Tell SeaWorld to stop being hypocrites and end all orca shows!” – Phoebe Goldstein, Boulder, CO

During a recent (9 November 2015) presentation to SeaWorld Entertainment Incorporated Investors, President and Chief Executive, Joel Manby shared SeaWorld’s plan:

to build on the company’s strong business fundamentals by evolving the guest experience to align with consumer preferences for experiences that matter — to learn more about the natural world, the plight of animals in the wild, along with family entertainment and attractions.”

It struck me (and many others I assume) that Joel/SeaWorld are worried (or most likely, want to be seen to be worried) about “the plight of animals in the wild.” But seemingly, Joel/SeaWorld remain unfazed by their own company’s (and others) continued exploitation (for profit) of animals taken, by them from the wild and held captive. Does that not seem hypocritical to you as well? Yes, I thought you might agree.

When will SeaWorld finally grant some dignity to those orcas it’s held captive and exploited for so long and release them into the care of a safe sanctuary, far away from human exploitation? A sanctuary where Joel and his ilk can no longer abuse these animals for their own personal benefit in the name of providing “family entertainment.” Has the public not been “entertained” enough by unwittingly watching animal exploitation/abuse and believing the hype that it’s all somehow alright?

Any plans SeaWorld has “to End Killer Whale Shows in San Diego” are shrouded in scepticism, as SeaWorld has no track record of seeking anything but profit (and what about the rest of the locations/shows where SeaWorld exploits captive animals?).

If SeaWorld had any genuine concern/conscience, it would close all its animal exploitative show (not aim to restyle, or rebrand them) and ensure that the animals it has abused for profit can finally seek sanctuary at SeaWorld’s enduring expense. Perhaps Joel should discuss that with SeaWorld Entertainment Incorporated’s  Investors, rather than the next money making scheme.

SeaWorld is also under the delusion that it is “a global leader in animal welfare, training, husbandry and veterinary care.” One only has to look at the plight of Tilikum, a performing killer whale that has killed several people while in SeaWorld’s imprisonment/captivity (where the orca’s life expectancy is halved, not enhanced as SeaWorld would suggest).

Tilikum still remains in SeaWorld’s ‘care/punishment’ and dragged out for the “public’s entertainment.

Blackfish’ highlights in graphic detail, the hypocrisy in SeaWorld’s claims, Tilikum’s plight and how SeaWorld continues to try to delude the public (and always will it seems).

SeaWorld – You can delude some of the people, some of the time. But you can not continue to delude all of the people, all of the time.”


, plan

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